Gretchen 

Gretchen Schaffer built her career crafting campaigns that cut through the noise at brands such as Adobe, Microsoft, Meta, Stitch Fix, and Zoom. She understands how to position a brand or an executive to stand out and command attention. She's also secured hundreds of podcast placements for executives, authors, and creatives, connecting the right voices with the right audiences. Today, she brings that same rigor to writers who are ready to be seen. 

At Book Works, Gretchen works with emerging authors to build platforms that feel authentic. She translates publishing industry expectations into practical roadmaps, helps writers identify their unique angle, and ensures they walk into agent queries and book launches with the kind of clarity and positioning that gets results. Her goal is simple: make sure great writing finds its readers.